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The wait-and-see travel trend continues to impact final travel decisions, Kyle 2 Kyle The Connection especially for the Thanksgiving holiday.

AAA projects that Thanksgiving road trip travel — which will make up 95% of overall Thanksgiving travel — will fall by 4.3% compared to last year, for an estimated 47.8 million travelers.

And despite low holiday airfare, AAA “anticipates Thanksgiving air travel volume will be down by nearly half of prior years — to 2.4 million travelers … [which] would be the largest one-year decrease on record.”

Recent research by Allianz also predicted fewer Thanksgiving flyers this year, but said that those who do choose to fly domestic are favoring Seattle, while those who fly internationally will be heading in large part to Mexico.

A study of 1,073 travelers by MMGY Travel Intelligence found that 25% plan on traveling for Thanksgiving; 31% for the December holidays; and 15% for New Year’s. 

This dip in holiday travel is having ripple effects throughout the travel industry, but particularly at hotels. According to AHLA, more than half of hotels report that they have less than half of their pre-crisis staff working — and most hotels (74%) predict further layoffs without new government assistance.

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Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again.

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Branding can beat performance marketing in good times... and even more so in bad times
It is common industry knowledge that Airbnb chose from the early days to shun away from the traditional search marketing formula chosen by most of its industry peers. 

The poster child of the sharing economy took the path of building a strong brand that deeply connected with the desires and aspirations of travelers across the world.

This strategy allowed the company to take off like a rocket ship during the last decade, a buoyant period for the global travel industry. When travel collapsed with the pandemic outbreak, Airbnb was no different from the rest of the industry by hitting the brakes in sales and marketing spend to get into survival mode during the lockdown.

During the third quarter of 2020, with travel picking up again, Airbnb’s strong brand equity outshone the rest of the industry. Direct and unpaid traffic returned to 2019 levels, accounting for 93% of total traffic.

Marketing expenses in the quarter represented 9% of revenue vs. 26% in the same quarter of last year. Quarterly gross booking value finished down 17% year-over-year, significantly better than the overall industry annual trend.

Airbnb’s last quarter generated the highest ever EBITDA in the company’s history, as a result of the low marketing costs and strong revenue uptick.

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Dwayne the Rock Johnson Men and Women T-Shirt. Production of a new freeze-dried form of the vaccine, which means it can be stored in a fridge and is easier to distribute, was also under way, he said, something he said he believed would make it attractive for countries in Africa and Asia.

Talks were also ongoing with other foreign partners on increasing production, he added.

RDIF and the Gamaleya National Center said earlier on Tuesday that new clinical trial data based on 39 confirmed cases and 18,794 patients who had both shots had shown that Sputnik V was 91.4% effective on day 28 and over 95% effective on day 42.

That’s well above the 50% effectiveness threshold for COVID-19 vaccines set by the U.S. Food and Drug Administration.

The data would be published in a leading scientific journal next month for experts to scrutinise, Dmitriev promised.

FILE PHOTO: Bottles with Russia's "Sputnik-V" vaccine against the coronavirus disease (COVID-19) are seen before inoculation at a clinic in Tver, Russia October 12, 2020. REUTERS/Tatyana Makeyeva/File Photo

The Phase III trial of the shot is taking place in 29 clinics across Moscow and will involve 40,000 volunteers in total, with a quarter receiving a placebo shot.

Russia’s healthcare system is under heavy strain, the Kremlin said on Tuesday, as authorities reported a record 491 deaths linked to COVID-19 and infections surged.

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Under current COVID restrictions, Australian citizens and permanent residents cannot leave Australia unless they have an exemption, according to the Department of Home Affairs website.

Exemptions are granted if the traveller plans to be outside Australia for three months or longer, as long as they provide an itinerary and declaration of intent.

The Australian Border Force guidelines and operations directives, TRENDING T-SHIRT state a person who 'has a compelling reason and will remain overseas for at least three months' is likely to be approved for outbound travel.

This includes temporarily relocating, as well as travelling for work.

Studying abroad can also be cited as a reason, as well as working overseas or visiting sick family members.

Australian citizens and permanent residents can be allowed to leave if they demonstrate they will be away for three months or more.

They can also cite relocating overseas as a reason to leave, as well as travelling for work.

Compassionate reasons such as visiting sick family members is also listed.

The strict ban is in stark contrast to many other countries, even those suffering high coronavirus rates, where residents can travel freely overseas - I Ate Some Pie And It Was Delicious , including many European nations.

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Indonesia closed its international borders in April which crippled the Balinese economy, normally almost entirely dependent on foreign tourism.

Bali Governor Wayan Koster recently announced that the reopening of Bali for international tourism would be delayed until the start of next year.

It comes after he originally announced the island would reopen to reopen to international visitors in September but was overruled by the Indonesian government.

Businesses reopened to locals in July after a three month hiatus.
Pre-COVID, more than a million Australians travelled to Indonesia each year and made up more than a quarter of Bali tourists.

Around 1.23 million Australians visited Bali in 2019 - a rise of 5.24 per cent on 2018 figures.

Around 20,000 Australians visited Bali at any one time before the pandemic before the number of foreign tourists arriving in Indonesia plunged 60 per cent in March as the outbreak spread worldwide.

As a result, more than 73,000 people have been furloughed and another 2,500 workers have lost their jobs in Bali due to the COVID-19 pandemic.

Pictures from the island shows busy markets completely empty and popular beaches abandoned (pictured, Pandawa Beach on March 23 when borders closed)

Despite Australia closing its border on March 20 to stop the virus being transported into the country, citizens can still go abroad if they meet certain criteria.

In August alone, Diego Maradona 1960 – 2020 thank you for the memories almost 11,300 Australians were given the green light to leave on 'personal business including those departing for more than three months'.

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In any case, Newsom said on Election Day that he was thrilled for Harris, who has been a kind of "frenemy" or political competitor since he was the city's mayor and she was the city's district attorney.

"I've never seen her more happy, more confident, loose," Newsom said. "She's in her element. And you feel that. You see that. And so I just couldn't be more happy for her. And it's profoundly significant for the state." Schitt’s Creek Fold The Cheese Christmas 2020 T Shirt Hoodie Sweatshirt

I know what it means for your name to be misspelled. I know what it means for your name to be mispronounced in order to mock you. I know what it means to be part of a community that suffers because of the American justice system. 

Kamala Harris, daughter of the Bay Area of California, we are alike in this way, except my family falls on the other side of the law enforcement fence. You were a California prosecutor; my father has been incarcerated in one of the state’s 35 prisons for 20 years and counting. 

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 "In this case you've got people that voted for Kamala Harris. And so is it [someone] in her image? Do you sort of extend that narrative?" Newsom wondered aloud.

Newsom, whose recent nomination of a Black, openly gay judge to the California Supreme Court, seems to enjoy making history. In that case, he has several options including:

Toni Atkins, president pro tempore of the state Senate, is a 58-year-old San Diego Democrat who was also speaker of the state Assembly and is a lesbian and a longtime ally of Newsom.

Ballet Girl We Can’t Always Choose The Music Life Plays For Us But We Can Choose How We Can Do It . Long Beach Mayor Robert Garcia, 42, is Latino (Peruvian American) and the city's first openly gay mayor. He lost both his parents to COVID-19 and has a compelling personal story.

Others who are either thought to be eyeing this U.S. Senate seat or the one held by 87-year-old Sen. Dianne Feinstein include:

Los Angeles Mayor Eric Garcetti, who is Jewish and Mexican American. He co-chaired Biden's vice-presidential search committee. He's widely thought to be a possible member of Biden's Cabinet, although he recently said "it's more likely than not" that he'd finish his term, which expires in 2022.